When do we buy?
When we need it.
When he/she says that we need it.
When they say that we may need it.
I believe, no ism unites us more than consumerism.
“Though my decade long stint in advertising and audio visual media has not ensured me a fortune but it did confer me with indelible understanding of human psyche and behaviour.” –Subhadip Ghosh.
Buy-O-Logical is a deeper introspection of human psyche and consumer behaviour in India. It is an attempt to unravel the intinsic logic of consumption in India. A nation with over 1.25 billion population is fast becoming the hub of global businesses and corporates. Buy-O-Logical is a series of blogs starting with a prologue followed by 7 articles and an epilogue to encapsulate the philosophy behind consumer India. We hope you will find them relevant and intriguing.
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