Buy-O-Logical

When do we buy? 

When we need it.

When he/she says that we need it. 

When they say that we may need it. 


I believe, no ism unites us more than consumerism.

​Source: wallpapersonthe.net

“Though my decade long stint in advertising and audio visual media has not ensured me a fortune but it did confer me with indelible understanding of human psyche and behaviour.” –Subhadip Ghosh.

Buy-O-Logical is a deeper introspection of human psyche and consumer behaviour in India. It is an attempt to unravel the intinsic logic of consumption in India. A nation with over 1.25 billion population is fast becoming the hub of global businesses and corporates. Buy-O-Logical is a series of blogs starting with a prologue followed by 7 articles and an epilogue to encapsulate the philosophy behind consumer India. We hope you will find them relevant and intriguing.

Like us for upcoming posts of Buy-O-Logical. Stay adhered.

Read Prologue.

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