If you have read the cover story of Buy-O-Logical, you must be knowing that this blog series is just assumptions, completely based on my own experience and apprehensions as an advertising professional. As the cover title was inspired from the bestseller by Martin Lindstrom, we owe our gratitude to the legendary researcher.
We all know the root cause of consumption is nenecessity, Buy-O-Logical will gradually unravel the mystery that drives our buying behaviour. It will vastly delineate the logic, necessity and societal belief systems which promote consumption. It reveals all possible situtations in which we succumb to our desire for spending. How our friends, family and society instigate our individual buying habits.
This is a journal series based on practical experiences and case studies from large and small business houses. Buy-O-Logical lends an unique perspective to both consumers and sellers about the intricacies and intrinsic logic that we deal with before buying.
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