What’s the secret behind every successful marketing campaign?

What’s the secret behind every successful marketing campaign?

Why do some advertisements seizes our attention while others go completely unnoticed? Why do Bula di or the Hutch puppy (named Chika) become the spotlight of the public eye?

When advertising and PR is the spinal cord of every modern businesses, hundreds of company die every year across the globe just because their marketing and advertisements fail to draw public eye.

All advertisements and marketing campaigns are done with the sole objective of creating and changing the perception of respective target groups.

This perception is not something which is passively recorded by our senses but an active process that is construed by different layers of the brain. In other words, we see with our brain, not just our eyes. Sense of vision is our most dominant sense and this is the reason why television has had been our most dominant media since decades. It is estimated that as much as 85% of our perception, learning and cognition are mediated through our sense of sight, and over one third of the brain is dedicated to the processing of visual information.

Accordimg to Douglas Van Praet, “perception is not a simple linear process, but rather an ongoing back and forth comparison between expectations and incoming sensory data.” Human brains procreate a model of the world in their minds and compare incoming information to those models. When the reality that we observe or experience fits our expectations, we pull off our defenses and things become unconscious. So when the world is accurately predicted, we no longer need to pay attention to that information and are freed up to focus our attention on something more relevant or new.
Take for instance, the act of learning to ride a motorcycle. Initially we pay close attention to all the details we need to know before riding a motorcyle. Like for example the use of clutch and brake functions. How to switch the head lamp or indicators. How to switch gear at every cross road or road turn. But once we get accustomed to it, the process becomes unconscious. Though we remain cautious while driving but we no longer need to be aware of all the perceptual input or motor coordination required for riding a motorcycle. In other words we dont need to fiddle with all switches and buttons. Again we become conscious when something unusual happens. We draw brakes when the preceding car does so or the road is foggy enough for our eyesight. This however elucidates a very important aspect of marketing: awareness of our surroundings occur only when the things we expect violate our expectations.

In modern world every consumer is accustomed and resistant to all kind of conventional marketing approaches. Every single consumer brain is cluttered with several personal and professional issues. Modern marketers need to declutter such concerns in order to grab their attentions and implant brand significance in consumer minds. Since human minds have learnt to bypass all marketing advances to their unconscious, seeking human attention have become toughest nut to crack for all marketers.

Therefore, marketing approaches which are distinct or stand out from the rest, do successfully violate our expectations; consequently grabbing our attentions successfully.

All Source, Unconscious Branding.

Also Read: How you are making good employees leave your company?

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How to win over debates?

Debate is all about intellectual exhibition of your knowledge and beliefs. In ancient times debate used to be treated as an effective faculty at King’s court. Debate is a sheer manifestation of sanity and rationality. Nothing seems more appealing than a man/ woman driven by logic and sanity of mind. Since long people with debatable attribute are much in demand in every spheres of life. Be it Socrates, Chanakya, Birbal or even Elizabethan Portia (as described by The Bard himself).

Technically,debate involves more of politics than logic. Dialectic has always been the key for any solemn debate sessions.

This article is intended to suggest some key factors essential to win over any debate sessions.

  • Eye for knowledge: the most essential attribute needed to win over a debate is your inquisitiveness. In a world full of followers, it’s our inquisitiveness that gives us an added advantage over others. Our inquisitiveness helps us to explore spaces of life and our individual minds. Debatable characteristic emerges from the ambit of our individual knowledge and wisdom. Remember, all human brains are hardwired to act or judge as per precincts of their knowledge. So always keep replenishing your mind with more and effective knowledge.

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  • Listen: Ears to see, eyes to hear- yes, our ears can do wonders if we could apprehend the virtue of listening. A good speaker is the one who listens. How can you win a debate without being a good listener?

 

  • Note: Have you ever heard the term “dream incubators”? They are people who love to incubate their dreams for varied reasons. Writing or taking note is the only way how we can incubate our dreams. Most successful entrepreneurs, leaders, bureaucrats have confessed about their habit of taking notes. It’s as good a habit as washing hands before eating. Notes help us to recapitulate, analyze, apprehend, secure and use information for imperative use.

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  • Frame: is the dish on which we serve the food, named logic. This is the way how we want to position or place our logic. One of the most crucial aspect of debate is to direct your opposition towards your desired conclusion. Framing helps in channelizing the interaction or monitoring the course of debate. Better the framing better is your chances to nail your opponent.

 

  • Synthesize: Synthesis is a key attribute which will propel you ahead of your league. During any debate session, we synthesize our knowledge and experience to exploit the thought process of our opponents. It is said that human brain is the only organ in our body which manifests the layers of human evolution. The oldest part of our brain is called reptilian brain which caters our instincts, followed by limbic brain guides our feelings and emotions. While the outer most layers is called neo cortex, it is responsible for rational thinking and actions. While debating we synthesize our knowledge and experience in a way that will affect these aforementioned brain layers of our opponents.

 

  • Deliver: This is the most crucial factor of any debate sessions. As no matter how logical you are or how good research had been- unless you deliverance is appealing, you can never win a debate sessions. Every interaction or debate sessions is a one is to one bargaining game, where the dominant player is most likely to win the game. Hence, domination of your opponent can augur you further towards your triumphant glory. You may do this by proper voice, intonation, body language, pronunciation and eye movement. People listen to what you say, but to make a people think give a pause amidst your sentences. These pauses make your listeners analyze and apprehend your sentences. Even there are techniques like palm down gesture and sudden glance at the top hairline of your opponent often plays a significant role in rob your opponent off his/ her confidence.

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  • Show Gratitude: ‘Thank you’ when combined with a smile is said to have a tremendous psychological impact on the person saying it or the person for whom the gratitude is meant to be. Gratitude is said to be the primeval virtue possessed by all leaders. So in order to prove your worth.

 

 

All Source

Also Read: How you are making good employees leave your company?

Bahubali: trendsetter in global vfx industry

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Buy-O-Logical

When do we buy? 

When we need it.

When he/she says that we need it. 

When they say that we may need it. 


I believe, no ism unites us more than consumerism.


Buy-O- Logical is an independent attempt by #Asksubho to unearth the deepest drivers of human psychology and logic which drives human behaviour, consequently fuelling the frenzy named- Consumerism.

​Source: wallpapersonthe.net

“Though my decade long stint in advertising and audio visual media has not ensured me a fortune but it did confer me with indelible understanding of human psyche and behaviour.” –Subhadip Ghosh.

Buy-O-Logical is a deeper introspection of human psyche and consumer behaviour in India. It is an attempt to unravel the intinsic logic of consumption in India. A nation with over 1.25 billion population is fast becoming the hub of global businesses and corporates. Buy-O-Logical is a series of blogs starting with a prologue followed by 7 articles and an epilogue to encapsulate the philosophy behind consumer India. We hope you will find them relevant and intriguing.

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